jkgibbs.com
Posts
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August 31, 01:15 PM
Make Upload Windows Jump to Your File
If you’ve ever uploaded a picture to Facebook or tried to attach a file to an email using the “add attachments” button, you know it can be a pain using the tiny pop-up file uploader window to navigate through your folder structure to the file you want. If you’re on a Mac (and some versions of Windows) you can make this process much quicker by dragging the file to the upload window.
The next time you want to upload a file, keep the folder it is in next to your browser window (or on the desktop). When the upload window appears, simply drag the file over top of it and drop. The upload window will automagically snap to the correct folder and highlight the file. All you have to do is click the upload button.
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August 24, 02:00 PM
Catch Fruitflies with Vinegar
Now that summer is almost over, you’ll probably be traveling a lot more to get in that last minute vacation time. Hopefully, you won’t leave out any fruits or vegetables while you’re gone. If you do, you’ll probably end up with fruit flies. Those little pesky bugs can stick around for weeks while you try to smash, squish, and obliterate them all. It can be become pretty frustrating.
If you want to get rid of fruit flies — and get rid of them quick — all you need is some apple cider vinegar, an empty plastic bottle, and a piece of notebook paper.
All you have to do is fill an empty plastic bottle (a 16oz bottle will do) about 1/3 of the way full with the apple cider vinegar. Then, roll the paper into a tube that has a significantly bigger opening on one end than the other. Take the smaller end and put it in the open end of the bottle and set it near the spot where the flies are circulating most. Note: You don’t need to put the paper in the vinegar. Just use it as a funnel.
The fruit flies are attracted to the vinegar and land on the large end of the notebook paper. They crawl down inside the bottle, through the smaller end, and are then stuck. They cannot fly back out of the small hole they crawled in through.
Usually the flies will all be gone overnight, but it is a good idea to leave out the vinegar an additional day or two, just to be sure.
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March 25, 10:00 AM
FollowUpThen: Free, Fast and Simple Email Reminder
FollowUpThen is a boost to anyone’s productivity toolbag. If you always find yourself making notes to follow up on emails you send to friends, family members, or clients, then you should try FollowUpThen.
This easy-to-use service allows you to simply add a new recipient to any email in either the CC or BCC fields such as 1day@followupthen.com.
After the specified time has passed, you will automagically receive an email reminder to follow up to that email. You can even have reminders go to the other recipients of that email.
And best of all, FollowUpThen is a free service. To read more about FollowUpThen or read use cases, visit the website. -
March 02, 10:00 AM
Create Quick Reminder Alerts with Online Timers
Ever find yourself needing to create a quick reminder but can’t justify creating an iCal or Outlook event? Quickly pop open a browser window and type a reminder right into the URL bar using online timers like TheTinyTimer.
Simply type in “thetinytimer.com/” and then an increment of time. You can type anything from 2m (for 2 minutes) to 3days2hrs20mins15sec. It is very intuitive. Just don’t include any spaces.
You can also do dates: thetinytimer.com/Nov3.
I often find myself needing to create a reminder for a short period of time to remind myself to do something. For example, I may be surfing the internet and really want some hot pockets. If I am reading something rather involved, I may forget to go check on them.
To avoid any forgetful mishaps, I type thetinytimer.com/15min into my browser window. A timer is automatically created with a visual countdown and sound alarm. When the time is up, a notification appears on the screen and an alarm sounds. You’re even presented with a fun fact or literary quote (see screenshot below).
If it is a reoccurring event, you can save the URL to your browser’s bookmarks. This will allow you to quickly access them any time you want.
Other features include the ability to customize the alarm sound and interval, change the fun fact message genre, upload your own alarm sound, and change the display of the timer. Also, you don’t have to worry about accidentally closing the window as TheTinyTimer will give you an alert message asking if you really want to close the window.
Have a tip for reminders? Leave a comment and tell everyone.
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February 19, 03:03 PM
Hack Your Wallet for Note Taking
Ever find yourself out and about and need to take a quick note, but don’t want to lug around a notepad all the time? Just stick a post-it note or two to the inside of your wallet. Then you will always have the ability to jot down a quick note no matter where you are.
You can even layer post-it notes on top of each other to create a traveling post-it pad right inside your wallet.
And yes, girls, if you don’t want to carry around a purse all the time, you can do this, too.
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February 11, 03:15 PM
Analysis of Google Buzz
It is about federating large amounts of information but still making it understandable in large quantities.
I think most people aren’t getting the point of Google Buzz. Yes, right now it may seem annoying because everything is just popping up. People are asking “Doesn’t _______ already do this?”
The answer is yes, but what Buzz does do that nothing else does is aggregate everything together AND allow you to pick what you see.
With Twitter and Facebook, you get everything with no filters (aside from Twitter Lists). Google Buzz learns what you like and don’t like. After a while, even though everyone’s posts are constantly updated, you only get things you find relevant. So, Twitter, RSS, and other posts are made visible to you ONLY if you actually find them relevant.Furthermore, the innovation of Google Buzz will drive other social networks to better organize content within their platforms. I believe that it is still overwhelming right now. That’s why “non-techies” view it as a time waster. Once there is an easier way to sift through the noise, I believe social networking and content sharing will boom with other audiences.
Will Google Buzz stick around? Probably not or at least not in its current state. Will it make a difference? At the very least, we will know what NOT to do.
What are your thoughts on Google Buzz?
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February 04, 12:00 PM
Easily Download YouTube Videos from the Video's Landing Page
Download YouTube videos right from the video’s landing page just by changing the URL. All you have to do is swap the “Y” in the URL with a “3” and you are taken to a download page for that video.
Example:
http://www.youtube.com/watch?v=QuPwwGEeSLo
changes to
http://www.3outube.com/watch?v=QuPwwGEeSLo
That’s all there is to it. Quick and simple.
- February 03, 04:47 PM
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February 03, 10:15 AM
How to Properly Clean a Computer
Cleaning your computer is a simple task. Actually doing it right can increase the life of your monitor and polished shine of your case.
First, turn off the equipment you want to clean and make sure the display (i.e. screen) and bottom of the computer is cool to the touch.
Apply whatever cleaning solution you have purchased or made yourself sparingly. Too much can cause streaks and wear down your computer’s screen or protective case.
Polish the entire surface of the computer using a microfiber cloth or other soft materials. Do not use paper towels. They have rough fibers that can damage the screen of your computer.
You should wipe the computer case and screen till it is completely dry. Leaving your cleaning solution on it could damage the structural integrity or protective cover.
Tell everyone what some of the cleaning solutions you use are in the comments.
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February 01, 10:00 AM
Quickly Switch Tabs in Firefox
Sometimes I have lots of tabs open all in the same Firefox window. Clicking on each one to find the right tab can take up a lot of time or be irritating if there are more tabs than there is room for on the screen.
You can navigate around Firefox tabs with the below keyboard shorcuts:
- Press Ctrl+Tab to go to the next tab (or rotate forward).
- Press Ctrl+Shift+Tab to go to the previous tab (or rotate backwards).
- Go to a specific tab by pressing Ctrl+the tab number. e.g. Ctrl+7 to go to the seventh tab.
- Press Ctrl+T to open a new tab.
- Press Ctrl+W to close the tab.
- Restore Previously Closed tab by Ctrl+Shift+T.
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January 26, 12:30 PM
Know When Caps Lock is On with CapSee [Free Mac Download]
Guest Writer: Brandon Kaetzel
CapSee is a cool little tool for warning you whenever you’ve “accidentally” turned on the Caps Lock. It shows up on the desktop to let you know you’ve hit it just like OSX’s built in volume control and screen brightness notifications. Best of all it’s free from ThreeMagination.
CapSee [download page]
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January 24, 04:07 PM
Hey Josh.
I have a lot of bookmarks on my computer that I'm afraid I'll lose should it crash. Do you have an online site you'd recommend using that's compatible with Google Chrome that will back them up?
Jared B.My preferred bookmark backup tool is Xmarks. It is a browser plugin that you install on all your computers to keep your bookmarks backed up and synchronized. Installation is easy and once you have your account set up, you can log in to Xmarks.com from any computer with an internet connection and access your bookmarks remotely.
If you find yourself away from your computer, either at the library or on a friend’s computer, just login to the Xmarks website and click on My Bookmarks. You are then presented with a Firefox-style bookmark organization screen (see screenshot below). All your bookmarks are organized in folders and groups exactly as you have them on your local computer. You can search for and launch bookmarks from this screen or preview websites directly within the Xmarks dashboard.Xmarks works with most browsers, including Internet Explorer, Firefox, and Chrome. Some additional features include importing your 100 most recent Del.icio.us bookmarks, storing and accessing passwords, and sharing folders of bookmarks with other Xmarks users.
You can download Xmarks free from the developer’s website or the Firefox Addons or Google Chrome Extensions galleries. -
January 21, 12:00 PM
DIY Screen Cleaner
Guest Writer Josh Tucker (@itninja)
Almost everything has a screen these days. Mobile phones, laptops, TVs, portable DVD players… the list goes on an on. If you want to keep all of these screens clean, you could end up spending a small fortune on “screen cleaner” from your local drug store.
So why not make your own?
All you need is:
- Distilled water
- Isopropyl alcohol (91% or higher)
- A spray bottle with a “mist” or “spray” setting
It is important to use isopropyl alcohol with as high of an alcohol content as possible, a minimum of 91% should be used. Most grocery stores may only carry 75% - but any drug store (CVS, Walgreens, etc) should carry at least 91%. The higher percentage reduces “streaking” when it dries on your screen.
Also, use distilled water. Do not think that you can simply use tap water, or even “filtered” or bottled water. Distilled water has the minerals and chemicals removed from it, preventing spots from occurring when the screen dries.
Mix the isopropyl alcohol and distilled water in a 3:1 mixture. That is, 75% isopropyl alcohol, 25% water. To make math easy, I purchased a large 24oz. spray bottle. The isopropyl alcohol came in a 16oz. bottle. I poured the entire isopropyl bottle into the spray bottle, then filled the remainder of the spray bottle (8oz left) with distilled water.
Make sure the spray bottle is set to “spray” or “mist”. “Stream” will not work.
To wipe the screen, use either a good quality/thick paper towel, or if you can find them, lint free electronics cloths.
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January 19, 01:20 PM
SharedVue Expands to Europe with DemandGen Partnership
The team at SharedVue is proud to announce its new partnership with Munich-based DemandGen to provide support for clients with a European presence and to promote SharedVue’s Cloud… -
January 18, 12:00 PM
Dispose of your old Christmas tree and save a few bucks in the process by chucking it in the fireplace. It makes a fun crackling sound and leaves a fresh pine scent. But use caution when burning your Christmas tree or any conifer tree; as the resin pockets in the wood are exposed to the fire, they may pop. Be sure to use a fireplace screen.
You may need to cut and let it dry for a few weeks to get easy lighting firewood, but it is cheaper than going out to Lowes or the grocery store every other night.
You will need gloves (to avoid the sharp needles) and a hacksaw or some other way of cutting the tree into manageable pieces. If you don’t already have a saw then the idea of saving money is void, but if you’ve already missed your local pick-up service, don’t have a wood chipper or don’t have a place to plant it, burning it may be your only method of getting rid of it.There is also the option of tossing it out, but if you don’t live in a rural area this can be more trouble that it is worth or illegal.
How did or will you dispose of your Christmas Tree? Take the Poll and see how you compare to everyone else »Update [1/18/10 3:23pm): Use Caution: I received some feedback about burning your Christmas tree in the fire. Be sure to let the tree dry out for a few weeks COMPLETELY before burning it. Otherwise, the residue from the tree may reside in your chimney, resulting in a fire.
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January 16, 01:24 PM
Pack a Gun to Protect Valuables from Airline Theft or Loss
If you don’t like your bags being out of your sight and it makes you uncomfortable to think that airline workers are rifling through your stuff, you can take advantage of the TSA’s own security rules by—eek—packing a gun.
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January 15, 06:04 PM
How Easy-to-Use Is Your Website?
I read a fantastically well-detailed post this afternoon over at Smashing Magazine’s blog. The article discussed the author’s online experience in shopping for sheets by comparing the buying…
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January 15, 10:00 AM
How to Activate GodMode for Windows 7
Guest Writer Josh Tucker (@itninja)
It may not give you invisibility or the ability to walk through walls, but Windows 7 has it’s own GodMode.
Create a new folder anywhere on your machine. Then, change the name to read:
GodMode.{ED7BA470-8E54-465E-825C-99712043E01C}
Once you hit enter, you will discover a world of Windows 7 hackery and tweaks. Open the new file that is created and you should see a screen that looks like the one below.
Be warned, with great power comes great responsibility, of which I share none with you.
Use this at your own risk.
Up, down, left, right, A, B, start!
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January 13, 11:00 AM
Get Free Access to Online Newspaper Articles with a Simple Google Trick
Online newspaper sites like the Financial Times require users to sign-in if they want to read more than one article on their site. The New York Times too had such a restriction in place earlier but they seem to have dropped that requirement now.The Wall Street Journal, on the other hand, is a subscription-based site. They do offer free access to some of news stories but all the premium content is behind a pay-wall and therefore available only to paid subscribers.
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January 11, 10:30 AM
Open Windows Programs on Mac OSX [Free Download]
If you’re on a Mac but need to open Windows programs, then WineBottler is for you. This free download will open most Windows programs inside Mac OSX without having to boot up a virtual machine.
Download Page {WineBottler}
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January 08, 10:00 AM
5 Lessons Learned from a Dead Battery in Winter
A dead battery is never fun – especially in the dead of winter. You could be left stranded at work, at home, or somewhere much worse like the mall parking lot. Below are a few tips and tricks I picked up from my recent deceased battery experience.
- If your battery has recently gone dead, drained by leaving your lights on or some other way, you might want to go ahead and get a new one before winter rolls around to avoid being stranded. Cold weather tends to make a weak battery even worse.
- Before you buy a new battery, check to be sure the terminals on your existing one are clean. If there is too much crud between the battery cable and the terminals, the battery will not be able to make a connection, making it seem like it is dead. Clean the battery terminals/cables with a baking soda and water solution. This may be all you need and it could save you from an expensive battery purchase.
Note: You might try terminal protectors to keep your battery connection crud-free. - Check your batteries electrolyte levels from time to time. This is something most people don’t even know about. If you look at your battery, it will probably have 2 removable vent caps on top. Remove the caps to check the electrolyte level. If it is low, add distilled or bottled water to the fill wells. Be careful because overfilling can cause problems.
- Buy a battery with a good number of Cold Cranking Amps.This can help guarantee that your battery starts in even the coldest of weather.
- If all else fails and you have to jump start your car battery, be sure to do it correctly. The Art of Manliness blog says that first you should (1) connect one end of the red (positive) jumper cable to the positive terminal on the stalled battery. (2) Then connect the other red (positive) cable clamp to the positive terminal of the good battery. (3) Connect one end of the black (negative) jumper cable to the negative terminal of the good battery. (4) Then connect the other black (negative) cable to a clean, unpainted metal surface under the disabled car’s hood. Somewhere on the engine block is a good place.
Have you even been stuck in the middle of nowhere with a dead battery? What did you do to get rolling again?
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January 07, 09:54 PM
Biggest Loser Holds Big Brand Power
You know we’re at the beginning of a new year when you start seeing a flood of weight loss-related advertising. Weight Watchers, Jenny Craig, NutriSystem, exercise equipment, various local gyms —…
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January 07, 10:00 AM
Preventing Ice with Ice Makers
Guest Writer Josh Tucker (@itninja)
Is it cold outside? Can you see your breath? Are you afraid that your house/apt pipes are going to freeze?
The common solution to this is to turn a faucet to drip. This keeps water moving through the pipe and prevents freezing, but doesn’t it feel wasteful?
If you have an automatic ice maker in your fridge, the solution is simple. Dump whatever ice is currently in the ice maker into a container and put it in your fridge. Over night, your ice maker will pull water to make more ice, and keep your pipes from freezing.
Prevent ice with ice!
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January 05, 02:33 PM
Keep Your PC Clean, Safe, and Backed Up in 2010
People often ask me about the best free anti-virus software or how to schedule file backups. Most of the time, I recommend the free programs on Ninite.com, but I recently found a great article from LifeHacker.com outlining 3 key ways to make sure your PC is clean, safe, and backed up.
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January 04, 10:25 AM
Work More Efficiently on Your Computer with Cinch
[Mac Software}
Cinch is a $7 Mac software application that allows users to easily partition opened windows on your screen (halves or fullscreen). Simply drag the window to the edge of the screen on the side you want, and Cinch will automatically resize the window for you. Pulling the window away from the side resizes the window back to its original dimensions. Watch the video above to see Cinch in action.
I am all about the “Getting Things Done” (GTD) philosophy. Anything I can do work more efficiently, and with less frustration, is worth the try. I purchased Cinch this past December and love it.
Below is a description from the developer’s website:
Cinch gives you simple, mouse-driven window management by defining the left, right, and top edges of your screen as ‘hot zones’. Drag a window until the mouse cursor enters one of these zones then drop the window to have it cinch into place. Cinching to the left or right edges of the screen will resize the window to fill exactly half the screen, allowing you to easily compare two windows side-by-side (splitscreen). Cinching to the top edge of the screen will resize the window to fill the entire screen (fullscreen). Dragging a window away from its cinched position will restore the window to its original size.
Do you have an app to help you manage your windows? Let others know about it in the comments.
via Irradiated Software [download page]
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January 01, 03:25 PM
GoodNight Sleeps Your Computer when Downloads are Complete
GoodNight is a utility for Mac OS X, that watches your down- or upload speed. If speed drops to (or below) a user defined value, it sends your Mac to sleep. So just start your download, or upload and go to bed. Your Mac will too, when it is finished.
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December 30, 12:08 PM
Step-by-Step Guide to Getting Thousands of Pictures Out of Flickr
Have a Flickr account? Want to back up all those files easily? Check out this step-by-step guide to getting thousands of pictures out of Flickr.
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December 30, 09:01 AM
Remove Stubborn Batteries with Magnets
I can’t tell you how many times I have had to run to the kitchen to get a knife or fork to remove stuck batteries from my gadgets.Today, I ordered 100 rare earth magnets to keep in my work bag, work, and at home. In addition to removing batteries, I plan on using them to stick things to some magnetic tape that I got for Christmas.
What are some magnet tricks you use?
- December 29, 12:32 PM
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December 29, 09:04 AM
Rain Gutters as Cable Management Tools
I absolutely hate having cables running all over the office or house. I am constantly trying to find better ways to hide them (or completely eliminate them) by attaching them to the back of my desk, sliding them under the rug, or some other method.
I came across this article about re-purposing old rain gutters to hold all the cables. Personally, I wouldn’t want this in the office or house, but perhaps in a garage or workshop this would be perfect.
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December 28, 05:05 PM
Testimonial: Rice Resurrects Even the Most Soaked of Gadgets [Tip Testers]
Nobody wants to lose their favorite new electronic gadget to a dunk in the drink. One Lifehacker reader saved his phone after an astounding 30 minute soak by sending in to the dry-rice spa.Two…
- December 28, 03:13 PM
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December 28, 01:01 PM
Learn Online Retail Psychology Tricks to Avoid Them
One day after explaining the psychology of restaurant menus, the New York Times opens our minds’ eyes to online retailers’ manipulation of colors, price points, and time distortion to get us buying—and how we can avoid such trickery.
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December 23, 10:00 AM
This Blog is a Swiss Army Knife for Life
I don’t claim to be an expert, but I do spend a lot of time on the internet using various websites and programs and reading all kinds of blogs. I find a lot of really neat and useful tools to make life easier (or at least more fun).
A lot of the things I find deal with productivity and security (particularly for your data), social and business tools to make communication easier, and Macgyver-like tricks to use in the real world.
Friends often ask me questions about computers, computer programs, websites, the Internet, and other tech related topics. These questions vary from “Which program should I use to back up my computer files?” to “How do I make my Facebook Fan page automatically post pictures to Twitter?”
So, I am dedicating this blog to my friends, family, people I know, and random visitors who find it. Think of it as a Swiss-army knife for life, exposing you to lots of new and interesting tools, tips and tricks I filter through.
If you ever have a question, have a better suggestion, or want to know about a certain topic that maybe I haven’t covered, feel free to email me or leave a comment. Also, you can reach me via several social networks:
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December 22, 06:20 PM
Push your message out through multiple channels to create ubiquity http://bit.ly/4qKzgF
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December 22, 04:57 PM
My Fortune Cookie Furtune: You were born with a “sixth sense” & superb insight. <— i see dead people?
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December 21, 07:53 PM
headed out to dinner and a movie with @jennafleur, @itninja, and Mrs. @itninja. Avatard (ha ha) and Macaroni Grille.
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December 21, 12:57 PM
Set up my website/blog last night complete w/ commenting. should feed to twitter & facebook if I did it right http://jkgibbs.com
- December 21, 12:38 AM
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December 21, 12:30 AM
custom CSS on tumblr is really easy to implement compared to wordpress
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December 17, 03:10 PM
When Precision Machine Fabrication, a Raleigh-based company specializing in close-tolerance metal fabrication, launched its last website, it was met with wide acclaim. Designed and built by Strategic Insights, and featuring a splash page with state-of-the-art flash animation depicting the fabrication process, the site won a local gold Addy award and went on to capture first place in the district.
However, that was six years ago: an eternity on the worldwide web.
“The pace of technology…
- December 17, 01:16 PM
- December 17, 11:06 AM
- December 17, 11:06 AM
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December 17, 10:49 AM
Americans Consume 34GB of Content a Day - http://ow.ly/KCA4
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December 16, 06:45 PM
SharedVue Names Jena Smith to Facilit8 Group http://ow.ly/16ac3B
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December 16, 06:44 PM
- Does your website look amazingly slick and well designed but not perform exactly the way it’s supposed to?
- Does it look like a broken down site from the mid 90s and but yet function perfectly?
- Or does it look great AND do what it is supposed to?
If you answered yes to question 3, you can stop reading now. If you answered yes to questions 1 or 2, you may want to keep reading. Many of you maybe even have a site that neither works well nor looks good… in which case you should…
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December 16, 06:31 PM
SharedVue Names Jena Smith to Facilit8 Group
SharedVue, Inc., a leading cloud marketing solutions provider, has added Jena Smith to its Web marketing and channel support group, called Facilit8. As part of the Facilit8 team, Jena works with…
- December 16, 02:33 PM
- December 16, 02:33 PM
Profile
Joshua Gibbs
Summary
Josh's unique skillset of graphic design, strategic marketing solutions and informational heuristics has enabled him to produce compelling creative pieces and drive successful campaigns for companies like Cisco Systems, VMware, Hewlett-Packard, Skype and Salesforce.com.
Prior to Everything Channel’s acquisition of SharedVue in April 2010, Josh was their Director of Web Marketing, working primarily on the company’s marketing automation, content syndication and demand generation platform.
Experience
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Apr 2010 - Present
Assistant Director of Marketing and Social Media / Everything Channel
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May 2008 - Apr 2010
Director of Web Marketing / SharedVue Marketing Technologies
"Josh brings to SharedVue an expertise at blending new media technologies and ideas with traditional Web marketing to help clients more effectively use the Web for channel marketing.” -
May 2008 - 2010
New Media Consultant / Strategic Insights
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Dec 2004 - Dec 2009
Owner / JK Gibbs Marketing
Branding Expertise:
• Development
• Architecture
• Maintenance
• Perception
Design Experience in Various Print Media:
• Newspaper Advertisements & Layout
• Magazine Advertisements & Layout
• Brochures
• Ephemera
• Business Pieces (Cards, Letterhead, Deliverables)
• Packaging
• Book Layout
• Outdoor (Flyers, Posters, Billboards, Vinyl Signage)
Focus Areas with Web:
• User Interface
• Design
• Lead Generation
• Messaging
• Search Engine Marketing -
Jul 2004 - Sept 2008
Director of Marketing, Promotions & Web Development / Tennessee Teen Institute
• Brand Architecture Development
• Graphic Design
• Web Administration
• Research and Statistical Analysis
• Organization Planning -
Jun 2007 - May 2008
Senior Advertising Production Artist / The Daily Beacon
• Directed Advertising Production Staff
• Produced Original Ad Designs for Clients in the Knoxville Area
• Pre-Built Pages for Newspaper Editorial Staff -
Aug 2005 - May 2006
Assistant Account Executive, Creative Services / The Tombras Group
• Market & Situation Analysis Research for clients in Automotive,
Travel & Tourism, and Employment Industries
• Creative Services for Video and Print Media
• Campaign Scheduling and Team Organization
Education
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University of Tennessee-Knoxville
B.S. in AdvertisingActivities: 2 Time Regional Student of the Month/National Student of the Month Nominee, Alpha Delta Sigma National Advertising Society, United Residence Halls Council Vice President, AAF/UT Chapter
Additional information
Posts
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September 03, 01:33 PM
A Vendor’s Guide to Managing a Syndication Program
The first thing vendors must do to have a successful content syndication program is to create a strategic roadmap of where they stand today versus where they would like to be in the near future. Too often, vendors jump in to a content syndication program without a proper situation analysis.
The four phases of a good content syndication program are:
- Control Brand Messaging and Integrity
- Organize Content and Distribute Promotions
- Create Demand and Generate Leads
- Improve Partner Enablement
For example, before starting a content syndication program, one of SharedVue’s clients hired a research agency to measure the effectiveness of content on partner websites. They found partners were not representing the vendor message or portfolio in line with the corporate website. Thus, the vendor needed to start with Phase I: controlling brand messaging and integrity. We then helped roadmap a strategy that quickly took them from an overall lack of branding on partners’ websites to completely controlling a cohesive set of content that enabled partners with promotional opportunities, generated demand, and captured leads. They are now in Phase IV and are working on implementing a partner enablement program that gives their partners controlled email campaign templates complete with landing pages inside the syndicated content.
While vendors don’t necessarily need to do that same type of research to implement a good syndication program, there are a few questions to ask before getting started.
How often do I want to update content on my partner websites?
How often you create new product or marketing content will largely determine how often you want to update your syndicated content. If your product development teams try to come out with new marketing content every quarter and you want that content to go live on partner websites at the same time (or even before) it’s live on the vendor corporate site, it might be a good idea to set up your syndication program with slightly more frequent updates than that — perhaps monthly. This will give you plenty of time to know what content is coming down the pipeline so that you can prepare your syndication provider for updates. The key is not to overload your syndicating partners with tons of new pages every time you update. Instead, try changing content that already exists, retiring old content or moving it to a less prominent place in the content roadmap.
Sometimes, though, it can be difficult to be aware of what content updates are coming untill they are already in the last stages of creation. That leads to the next question;
Who will be responsible for content updates and quality control?
You need a content point-person. This is someone dedicated to keeping track of what different teams within your vendor organization are doing. This will allow that person to know what content is being created months in advance of the live date. Ideally, this is not the same person managing your syndication program. This is a separate person that focuses solely on content and has an intimate knowledge of your offerings, understands the ways in which content is consumer via the web, and can rewrite content to keep the partner joint-value proposition in the forefront. This person should work closely with all the content creators within your vendor organization and only be responsible for rewriting that content for syndication.
Keeping your syndication program manager and channel content specialist in separate roles will decrease the time it takes to update content because you will have someone intricately involved throughout the whole content creation process.
What metrics can I capture to help show ROI for the program?
All marketing initiatiaves should have a way to measure ROI, but a syndication program in and of itself is not necessarily set up to measure this kind of information. There is no way to capture historical data previous to the implementation of your program. What you can do, though, is choose to measure metrics that enable you to measure ROI. If you are using your content syndication program to generate more leads for partners, compare your past sales data to what you have post-launch for your syndication program. Or, if your program is meant to reduce the time and efforts spent on updating and controlling your message on partner sites, finding the difference between your previous investments versus what you are investing in your syndication program will give you a firm grasp on your net gain.
There are also other ways to show ROI for your content syndication program. Look at the adoption rates of the marketing materials you produce for partners. Since content syndication automates the process of pushing these live for partners, you can safely assume that your marketing dollars are going to better use.
The Takeaway
Overall, you want to achieve both your and your partners’ goals. A successful content syndication program takes proper planning to streamline content updates, internal collaboration through a sole content specialist and an plan to evaluate success with relevant metrics.
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September 01, 10:05 AM
Google Now Indexes Scalable Vector Graphics [Google]
On the lookout for graphics that look good at any size, or some specialized font images? Google's search bots just started indexing SVG files, so you can find them on any site they're available (and wherever webmasters haven't blocked Google). You can find your scalable vector graphics with a
filetype:svgsearch. [Google Webmaster Central via SearchEngine Land] -
September 01, 02:00 PM
Command-Click to Move Background Windows in OS X [Mac Tip]
If you have a lot of windows open at once, you may find yourself doing a lot of rearranging. If you want to keep an eye on your frontmost window, though, you can move windows without focusing them.
File this into "small-but-awesome-tips-we-never-knew-about" category: it turns out that if you hold command and click on a background window's title bar, you can drag it around the screen without giving it focus. It's pretty useful if you're watching a video in your main window, or just want to check on something in a background window without clicking a bunch of times to re-focus all the right windows. Check out the video for a demonstration.
[via @rgriff] -
September 02, 01:32 PM
iTunes 10 Gets a Streamlined Interface, Adds a Social Network for Music [Downloads]
Shared by Josh
boo on this. generally unimpressive.Windows/Mac: If you were hoping for a totally redesigned, less twiddly iTunes 10, you're out of luck. But Apple added a social tool, Ping, for following artists and friends' tastes and tracking concerts. And your music list looks a bit tidier, too.
Better Use of Your Album Art
If you just want to use iTunes to manage your music, it can still do that. And now your album list, instead of showing the same album name listed over and over next to songs from that album, will show the album art from that disc in that column instead (at a minimum of five or more album tracks). And the iTunes icon itself has dropped its note-on-a-CD scheme for a more modern, Apple-app-like look.
Ping Is a Music-Focused Social Network in iTunes
Ping is the big new thing in iTunes 10, though. Ping is, as Apple CEO Steve Jobs described it, "like Facebook and Twitter meet iTunes." Right off, it's helpful to know that it's entirely optional, like iTunes' Genius recommendation feature. You can either make yourself entirely open to the public, accessible only to approved friends, or off the Ping grid entirely.
You can follow artists on iTunes to see, at a minimum, where they're playing concerts and when they've got new music or videos out, but if they're sharing other things—photos, other tracks they like, free content—you'll get that, too. You can also bring in friends to follow your own music choices, and follow them back, but it appears that Ping mainly tracks music purchases, not the tracks you're playing or previewing. For example, Ping features a top 10 list of music the people you're following are buying from iTunes, but—at least from Jobs' presentation—it doesn't sound like it offers any help when it comes to what your friends are actually listening to. So it's a lot less open than, say, Last.fm, and contained entirely inside iTunes, or your iPhone or iPod touch. It doesn't appear to be accessible at all via a web browser.
One more small thing we noticed: iTunes has moved its close/minimize/restore buttons to the side of its window, at least on an OS X demonstration.
iTunes 10 was actually a small part of today's Apple music event. You can read up on all the new iPods, the much-improved iPod touch, and the total Apple TV revision at Gizmodo's complete Apple event coverage.
iTunes 10 will be available today for Windows and Mac systems.
iTunes 10 [Apple]boo on this. generally unimpressive. -
September 02, 08:10 AM
Notes for Later Creates Personalized "Email Yourself" Bookmarklets [Bookmarklets]
For all the to-do apps and reminder services out there, some people, at some times, just want to email things to themselves. To make that lo-fi reminder possible, Notes for Later has a bookmarklet that quickly sends web page write-ups to email.
Submit your email address, verify it from the email you receive, and then you'll get a "Make Note" bookmarklet to drag onto your bookmarks/favorites bar. Click that bookmarklet on any web page, and you'll instantly get an email with the URL and the time and date you sent it.
If Gmail acts as your personal online storage vault, a service like Notes for Later makes decent sense. It's a free service that should work on any browser.
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September 02, 12:00 PM
The Best Android Apps for Your Car [Android]
Having an Android along for your daily commute or occasional car trips can make the ride a lot easier, safer, and simply more fun. Here are our favorite Android apps to have on hand when it's time to hit the road.
Note: We've included links to each apps' homepage, which usually include a QR code for easy installing or Market search directions. We've also included a link to each app's page on AppBrain, where signed-in AppBrain users can easily beam the applications to their Android phone.
Note 2: For a look at the flip side of the mobile OS coin, check out the best iPhone apps for your car.
Maps, Navigation, and Car Mode
Maps, Navigation, and Car Mode all come with your Android (version 2.0 and higher), and they're all crucial to the Android-in-the-car experience. Maps is less useful when you have your hands on the wheel, but the ability to "Star" locations from your desktop or laptop browser, then quickly pull them up for directions on your phone, is very nice. Navigation, as we've previously detailed, is an entire turn-by-turn GPS navigation package, as long as you're not driving too far away from a data signal. The Car Mode makes pulling off Voice Actions and getting Navigation directions safer while your hands are occupied, and Maps' break-out app, Places, gives you a chance to see a simple list of nearby restaurants, gas, ATMs, or other spots. [Free on Android phones, but check Market for updates]
Vlingo or Voice Actions
If your phone's running Android 2.2, you can upgrade your phone's built-in Voice Search to the Google-built Voice Actions. And if you're double lucky, Voice Actions won't frequently crash on you, as it does currently on at least a few of the Lifehacker editors' phones. With Voice Actions, you can write texts or emails with your voice, search Google, activate directions or Navigation, find or call businesses—all after only touching the screen once, making it a very helpful and safe car tool.
If you're not on 2.2, or can't get Voice Actions to play nice, you want Vlingo. Actually, you might want Vlingo anyways, if only for the SafeReader function.
Vlingo's a third-party app that does pretty much everything that Voice Actions can do, but uses its own server to pass your voice commands along. It even offers its own keyboard with a dedicated Vlingo button for entering your voice in any text field (great for those stuck on much older firmware), and can take over the default action for holding down your Search button. Even if you like Google's own Voice Actions better, you can install Vlingo and use its SafeReader function. Set up the app with your email accounts, and it can read your incoming email, and text messages, out loud for you, whenever you've activated SafeReader from a home screen widget. Pretty amazing functionality, really, for a free app. [Homepage: Voice Actions, Vlingo] [AppBrain:Voice Search (Voice Actions), Vlingo]
Waze
Google's Maps & Navigation wants to get you where you're going through search, data points, calculations and voice recognition. Waze, too, gets you there with turn-by-turn directions, but it also wants you to run over cupcakes, share interesting spots and details about your trip, and help you avoid traffic jams, accident scenes, speed traps, and find good stuff through the power of social reporting. Anyone who's running Waze on their BlackBerry, Android, iOS device, or other phone while driving is feeding into Waze's maps and traffic data, and those who really dig Waze can compete on picking up power-ups, share traffic tips, point out free parking, and otherwise lend to the community spirit. [Homepage] [Waze]
Listen, Pandora, and NPR News
Your car is probably the one spot where you can really enjoy new tunes, get in-depth with your podcasts, and listen to the news uninterrupted. For Android owners with time to listen, Pandora, NPR News, and Listen are the best. Listen is Google's own podcast app, with great search capabilities, subscription syncing to Google Reader, and a pretty smart setup for deciding when to refresh and download your audio. Pandora is, of course, the very nifty streaming service that creates "stations" based on artists and songs you like, and it works just fine wherever you can get an internet signal. NPR's own app for Android can stream your local station and download entire show episodes, but also has a very handy ability to cherry-pick segments of shows like Morning Edition or All Things Considered, then queue them up in a playlist. [Homepages: Listen, Pandora, NPR News] [AppBrain: Listen, Pandora, NPR News]
GasBuddy
GasBuddy does one thing and one thing well—points out the places where you can fill up your car for less. On an Android, GasBuddy can map out or list nearby stations using your location, or search out spots where you're heading to. You also get details about the station, including an address you can navigate to. [Homepage] [AppBrain]
ParkDroid
In cities, at stadiums, and other places where you walk a long way from where you park your car, you might have once said, "Boy, I should draw a map!" Now you just open ParkDroid, tag your location with your GPS powers, then go about your day until you're ready to head back home. ParkDroid is more than just tagging, though. It pulls up paid and free parking locations from the web and maps them out, then also takes in free and paid parking finds from its users (unless you opt for "Private" when tagging). If you're parked at a meter, or need a time limitation, you can set that up in ParkDroid, too. [AppBrain]
That's our handful of really helpful picks for Android owners who also own one of those fancy horseless carriages. What Android apps are crucial to your own driving experience? Share your list, and links, in the comments. -
January 15, 10:00 AM
How to Activate GodMode for Windows 7
Guest Writer Josh Tucker (@itninja)
It may not give you invisibility or the ability to walk through walls, but Windows 7 has it’s own GodMode.
Create a new folder anywhere on your machine. Then, change the name to read:
GodMode.{ED7BA470-8E54-465E-825C-99712043E01C}
Once you hit enter, you will discover a world of Windows 7 hackery and tweaks. Open the new file that is created and you should see a screen that looks like the one below.
Be warned, with great power comes great responsibility, of which I share none with you.
Use this at your own risk.
Up, down, left, right, A, B, start!
- August 31, 11:08 AM
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August 31, 01:15 PM
Make Upload Windows Jump to Your File
If you’ve ever uploaded a picture to Facebook or tried to attach a file to an email using the “add attachments” button, you know it can be a pain using the tiny pop-up file uploader window to navigate through your folder structure to the file you want. If you’re on a Mac (and some versions of Windows) you can make this process much quicker by dragging the file to the upload window.
The next time you want to upload a file, keep the folder it is in next to your browser window (or on the desktop). When the upload window appears, simply drag the file over top of it and drop. The upload window will automagically snap to the correct folder and highlight the file. All you have to do is click the upload button.
- August 26, 11:08 AM
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August 26, 01:59 PM
Google Realtime Search: a new home with new tools
When we first introduced our real-time search features last December, we focused on bringing relevance to the freshest information on the web. Our goal was to provide real-time content from a comprehensive set of sources, integrated right into your usual search results. Today we’re making our most significant enhancements to date, giving real-time information its own home and more powerful tools to help you find what you need. Now you can access Google Realtime Search at its own address, www.google.com/realtime (the page is rolling out now and should be available soon. Use this link if you want to try out the new features right away).
On the new homepage you’ll find some great tools to help you refine and understand your results. First, you can use geographic refinements to find updates and news near you, or in a region you specify. So if you’re traveling to Los Angeles this summer, you can check out tweets from Angelenos to get ideas for activities happening right where you are.
In addition, we’ve added a conversations view, making it easy to follow a discussion on the real-time web. Often a single tweet sparks a larger conversation of re-tweets and other replies, but to put it together you have to click through a bunch of links and figure it out yourself. With the new “full conversation” feature, you can browse the entire conversation in a single glance. We organize the tweets from oldest to newest and indent so you quickly see how the conversation developed.
Finally, we’ve also added updates content to Google Alerts, making it easy to stay informed about a topic of your choosing. Now you can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services. Or, if you want to manage your email volume, you can set alerts to email you once per day or week.
Check out our demo video of the new features and quick tips on how to use them: -
August 27, 02:45 PM
Fennec (aka Firefox Mobile) Alpha Available for Android [Downloads]
Android 2.0+/Maemo: We were impressed by Fennec's pre-alpha builds, and happy when they started releasing nightly builds for more stable testing, but Firefox Mobile has finally graduated to alpha on Android. Sure, development is moving a bit slowly, and it is still is in a very young alpha stage, but it's got some pretty cool features, most notably syncing bookmarks, passwords, and open pages with Firefox on your desktop. Hit the link to give it a whirl, and let us know what you think in the comments. [Fennec Alpha via Download Squad]
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August 28, 09:00 AM
Top 10 External Hard Drive Tricks [Lifehacker Top 10]
So you've been computing for quite a few years now, and you've built a nice collection of hard drives, internal or external, collecting dust in the corner. Here's how to put them to good use.
10. Turn an Old Hard Drive Into an External Drive
If you don't have a ton of external drives lying around, you might still have a bunch of old internal drives, and the best thing you can do is put them in a USB enclosure so they see some use. Furthermore, this trick also works for upgrading existing external drives: if it dies or becomes too small to be useful, you can always swap the current drive out of the enclosure for a better one you have collecting dust.
9. Back Up Your Computer
If you haven't set it up already, one of the most popular (and most important) uses for an external drive is an automatic backup. Whether you're using Mozy, SyncBack on Windows, or Time Machine on OS X, an automatic, local backup is a must to make sure you don't lose any of your important data to the ever-looming possibility of drive failure.
8. Clone Your Current Hard Drive
While backing up your data allows you to restore it should anything bad happen, using those external drives for direct clones of your current drive gives you a much faster solution. It requires more manual work, but in the event of a drive failure, you can be up and running again in no time (as opposed to reinstalling your operating system all over again and then transferring all your data, which can be done when you have the time to do so). We've walked through how to clone your hard drive in both Mac OS X and Windows.
7. Backup Your Backups Using Windows Home Server
Local backups are great, but they're still vulnerable to lighting strikes, fires, floods, and other immediate disasters. While you can automatically backup your computers to a Windows Home Server, it's nice to have a backup of the server, too—even if it's a backup of critical files and not a full backup—to keep in certain, more protected places.
6. Use an Extra Drive As a Scratch Disk
If you have a FireWire capable drive and do any kind of video editing, using it as a scratch disk instead of your internal drive can really speed things up. Caching files to your internal drive can put quite a load on it, because it's constantly reading and writing from the same drive. By shifting that cache to another drive (connected with FireWire or something speedy), you can increase the speed of your renders and exports, making you a happier video editor.
5. Swap the External Drive with Your Computer's Drive
Sometimes, you'll actually buy an external drive for one purpose or another, but realize you don't need the space. In cases like this, you can actually open up the enclosure and replace your laptop's hard drive with the better one, and use your older, slightly outdated drive in the enclosure (you can even buy an external drive just for this purpose—it's remarkably cheaper than an upgrade from Apple).
4. Use The External Drive's Controller to Connect Other Peripherals via USB
External drives work by having a controller than converts SATA or IDE connections to USB. If you have an old IDE optical drive that you only need every once in a while, you can take the circuit board from an old, IDE-based external drive enclosure and connect it to your computer via USB. It's remarkably useful for netbooks that don't have optical drives, or those really rare occasions you need to install something from CD on your newer, IDE-less computer.
3. Back up and Play Your Wii Games from an External Drive
You love your Wii, but your discs are fragile, disorganized, and easily misplaced. By backing up those games to an external hard drive, you can decrease your load times, protect those disc from harm, and always have your games on hand whenever you have a hankering for some Wii.
2. Move Your iTunes Library to an External Drive
If your music is the reason your hard drive always seems full, consider moving those music files to an external drive. Not only can you do so while keeping your preferences and playlists intact, but you can then use previously mentioned iTunes Export to take the most important music and export it back to your space-challenged laptop.
1. Run XBMC From a USB Drive
If you don't want to build a full-fledged XBMC computer, you can always put XBMC Live on a USB drive and connect it to an already built computer for certain occasions. And, while you could do it with a USB thumb drive, a larger, external hard drive would allow you to store your movies and TV shows on it, thus saving you precious space on your main computer.
How do you put your external hard drives to good use with your current set-up? Share your favorite tips in the comments. -
August 30, 03:00 PM
Make a DIY Laundry Pretreater Out of Bar Soap [Frugality]
If you need to pretreat a laundry stain but you don't want to use harsh commercial pretreaters this DIY recipe for "soap jelly" is gentle and easy to make.
Tipnut, a tips and tricks blog, shares a simple recipe for making a skin-safe and inexpensive laundry pretreater. You'll need a glass jar, a bar of non-perfumed soap, and hot water.
- Shave the bar of soap until the shavings fill half of the jar.
- Fill the rest of the jar with hot water (boiling if the jar can handle that hot without shattering). Cover with lid.
- Allow the water to soak into the soap a bit to soften it up then shake hard until soap is dissolved (or stir well).
- Once the soap is dissolved, allow to cool completely. The soap & water mixture will form a soap jelly that is ideal for using on laundry stains.
Once it has cooled you can scoop a little bit of the jelly out and work it into stains when necessary. Check out the full article at the link below for additional tips including what to do if you mixture doesn't gel the way you expected it to and how to make it even more economical. Have a laundry hack of your own to share? Let's hear about it in the comments.
DIY Soap Jelly [Tipnut] -
August 27, 02:31 PM
Treat Your Channel Partners Like Direct Sales
Vendors have a big job when it comes to budgeting for sales and marketing activities. Compared to channel partner enablement, it is simpler and more cost-effective to empower internal teams by helping them communicate a marketing message, providing them with sales tools and tracking success metrics. This is because vendors have to run a complete communications campaign just to get channel partners to use all of the tools available to them. It’s easier to get a direct sales team on board.
Yet, no direct sales strategy can compete with a partner channel that is both agile and streamlined. The trick is being able to control a cohesive message, provide sales tools and show ROI for hundreds or thousands of channel partners. That’s where content syndication and marketing automation come in to play.
When you increase the body over which you are broadcasting that message — through a partner channel — it becomes exponentially more difficult to maintain and update. But a channel strategy increases the number of touch-points a vendor has with the end customer. No direct sales strategy can even come close to meeting the same volume. Thus, there is a trade-off. It is much simpler to control a marketing message about a product or other offering if it is confined within a direct sales organization. However, if a vendor’s main POS is on partner websites, a content syndication strategy is the best way to control and update content on hundreds or even thousands of partner websites. And as a complement, a marketing automation platform makes it easy for partners to drive leads to those partner websites with cobranded email campaigns and auto-generated landing pages, complete with lead capture and ROI tracking. In the end, controlling a marketing message becomes just as easy and cost-efficient as doing it through direct sales, plus you increase the number of leads.
With a direct sales strategy, it is vendor vs vendor. There is only competition for the customer’s attention. In an industry where so many vendors sell similar products, it becomes necessary to increase the number of places for customer interaction to stand out. With a partner channel, vendors can compete on two levels: the customer and the channel partner. And channel partners will showcase a vendor over its competitors if vendors make it easy enough for them. So a vendor could potentially beat the competition not because it has a better product, but because it has a better relationship with partners.
One key way to help channel partners become better marketers of vendor products is by automating processes that take additional time and resources for them to implement. With a direct sales team, a vendor must have a complete infrastructure to support any enablement efforts. With a partner channel, vendors can use a content syndication and marketing automation platform to make it easy for partners to perform marketing activities. For example, if you have email campaign templates partners can download, cobrand and send, don’t just put them in a partner portal for partners to download. That isn’t what a vendor would do with a direct sales team. It would be sent for them. Give partners the same — an automated place where they can select a campaign template, upload or purchase a list and create all the appropriate lead capture and metrics tracking in a few easy steps. Also, vendors don’t make direct sales teams update content on the corporate website, so you can’t expect your partners to have the appropriate resources to update product content on their websites. Setting up a content syndication pipeline will dramatically improve a partner’s website and your relationship with them.
Whether it’s with direct or channel sales, it is important for companies to find the most cost-effective methods of getting product information and promotions in front of the end consumer in the quickest way possible. The bottom line is that vendors need to do things that will increase partner loyalty and dependence while improving channel partner relationships without sacrificing direct sales resources. With that being said, the methods channel marketers use to make their partners better marketers will largely determine which vendor partners focus their time and resources on selling.
Did you enjoy? Share this post with your network: -
August 24, 02:00 PM
Catch Fruitflies with Vinegar
Now that summer is almost over, you’ll probably be traveling a lot more to get in that last minute vacation time. Hopefully, you won’t leave out any fruits or vegetables while you’re gone. If you do, you’ll probably end up with fruit flies. Those little pesky bugs can stick around for weeks while you try to smash, squish, and obliterate them all. It can be become pretty frustrating.
If you want to get rid of fruit flies — and get rid of them quick — all you need is some apple cider vinegar, an empty plastic bottle, and a piece of notebook paper.
All you have to do is fill an empty plastic bottle (a 16oz bottle will do) about 1/3 of the way full with the apple cider vinegar. Then, roll the paper into a tube that has a significantly bigger opening on one end than the other. Take the smaller end and put it in the open end of the bottle and set it near the spot where the flies are circulating most. Note: You don’t need to put the paper in the vinegar. Just use it as a funnel.
The fruit flies are attracted to the vinegar and land on the large end of the notebook paper. They crawl down inside the bottle, through the smaller end, and are then stuck. They cannot fly back out of the small hole they crawled in through.
Usually the flies will all be gone overnight, but it is a good idea to leave out the vinegar an additional day or two, just to be sure.
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August 26, 08:30 AM
Eight Clever Ways to Take Advantage of Free Calling in Gmail [Google Voice]
You already know Gmail integrated with Google Voice for free phone calls (and cheap international calls) from your inbox. But apart from using it to a friend, Gmail's new phone calling capabilities introduce a lot of cool capabilities to your inbox.
Get Caller ID from Your Computer
Let's say you've got a landline set up with Google Voice and you don't want to pay for caller ID. Or you just spend a lot of time staring at your computer. If you're logged into Gmail, and someone rings up your Google Voice number, you can see who's calling on your computer without digging your phone out of your pocket.
Transfer Calls to (and from) Your Computer to Save Cellphone Minutes
Assuming you've already added your Gmail Chat account as a number that can be reached through Google Voice (which also assumes you've signed up for Google Voice), you can transfer calls from your phone to your computer to save cellphone minutes. Here's how it works:
1) If you're logged into your Google account, go to the Google Voice phone settings page. At the bottom, you should see a new option for Google Chat (like in the image). Make sure it's checked.
2) Now, when you're in the midst of a call on your cellphone—let's say you were talking to someone in the car, and now you're home—just hit the * (asterisk) on your phone's number pad to send the call to another Google Voice phone. If your Gmail account is open, your inbox should start ringing. Pick up in Gmail and hangup your cellphone.
The opposite works, as well—i.e., transferring calls out from Gmail to your cellphone. Oh, and remember: If you've got a decent Bluetooth headset, you should also be able to stay relatively mobile, even if you're talking from your computer.
Find Your Misplaced Phone
Misplace your cellphone under a pile of clothes or deep in your couch cushions? If you left your ringer on but don't have another phone on hand, just log into Gmail, dial your cellphone number, and follow the faint sound of ringing.
Use It for a Quick-and-Dirty Speakerphone for Group Calls
Google Voice is already pretty good at setting up conference calls (demonstrated in the video above). Now that you can call from your computer, you've also got a quick-and-dirty speakerphone perfect for the group of people sitting around a table on your coast.
Make a Quick Followup Call in Response to an Email
This is less of an "amazing new thing" than a nice, practical side effect of having one more thing integrated with your inbox. Say you get an email from a colleague. You want to send a quick followup, but it's going to be a lot more appropriate talking than typing a reply. Dial the person up in Gmail and talk it out without disrupting your workflow.
Secretly Record Calls
Google Voice has handy recording function, but whenever you enable it (hit 4 to start and finish recording), Google Voice announces "This call is now being recorded." Prefer to record a conversation surreptitiously? Calling from Gmail puts the audio on your computer, where you can use any number of tools to record your system audio on-the-sly. (For example, despite what I thought at the time, Whitson later told me he wasn't aware I was recording the call in the video above.) File this under the know-your-state-laws category.
Prank Time
Speaking of neat things you can do now that your computer hardware is accessible for both inputs and outputs, consider this: If you set your onboard system audio as your default input device rather than a microphone, you can, say, play the caller a little song. That's maybe a little boring. On the other hand, it's even easier to navigate to your favorite prank call soundboard and have a little fun.
Make Free Calls Anywhere You've Got Free Wi-Fi
Your mileage may vary on this one, but anywhere you've got your laptop and free Wi-Fi—like, say, any Starbucks in the U.S.—you can fire up a free phone call to anyone in the U.S. or Canada and chat away. There's a good chance that many free Wi-Fi hotspots don't provide you with enough bandwidth to make high enough quality calls, but if you're desperate to save on minutes (or just don't have a phone handy), it's worth a try.
Got a great use for phone calls in Gmail that we missed? Let's hear it in the comments.
Big thanks to my pal Jason Chen for help brainstorming and testing.
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August 26, 01:50 PM
Google Real-Time Search Gets its Own Search Page with Advanced Features [Google]
's real-time search, powered news sites and social networks like Twitter, has just gotten an overhaul. Apart from streaming real-time search updates from its own page, it also sports location-based searching, conversation views, and email updates.
We were pretty excited about Google's new endeavor when they released it in December, but it seemed to lose its mojo fairly quickly. Having real-time Twitter updates seemed great in theory, but when you didn't want them there, they just cluttered up your search results. Now, though, it has its own page, so when you're searching for information on more timely news, you can choose to go there instead of regular Google search.
It also has a few cool features that come with it, too. You can search for results from news outlets and social networks near you, or from any other location you desire. You can also view the entire conversation stemming from the initial comment, so it's more organized, as well as get email updates from Google Alerts if you don't feel like frequenting the search page. Check out the video above for a demonstration, and hit up real-time search's new page to check it out.
Note that at the moment, it seems like their URL (http://www.google.com/realtime) will 404 if you type it in, but if you click their provided link (or the link below), it will work.
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August 24, 11:00 AM
Use a Post-It Note for Easy Post-Drilling Cleanup [Clever Uses]
Lifehacker reader cking777 shares a simple but effective use for Post-It notes to catch the dust from drywall drilling and make cleanup a snap.
When drilling in drywall, stick a post-it underneath the drill, folded to catch all the dust. Then just throw away.
Doesn't get much more simple than that. For another clever way to contain the mess of drilling, check out how to use an old DVD spindle to control the spray of shavings from a paddle bit. Have your own tip for easy post-DIY cleanup? Let's hear about it in the comments. Thanks cking777!
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August 23, 10:30 AM
Easily Add Images to Your Google Contacts with Picasa People Photos [Digital Pictures]
A new feature in Google's Picasa image management application, which is incredibly good at identifying faces, allows you to set Google Contacts photos for every contact you have a picture of in a couple clicks.
All-things-Google blog Google Operating System spotted the new feature this morning, and using it is very simple. Assuming you've downloaded the latest version of Picasa, and you've tagged people's faces in photos, just navigate to Tools -> Upload -> Upload People Thumbnails. Picasa will upload thumbnails to your appropriate Google Contacts, which will then be available in services like Gmail as well as other tools that you use Google Contacts with—like, for example, your iPhone or Android device. If you'd rather just upload images selectively, you can do that, too (click on a person in the Picasa sidebar, right-click, then select "Set as Google Contacts Thumbnail").
Upload Picasa People Photos to Google Contacts [Google Operating System]
Updates
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I drink 20 to 40 oz. of Welch's Apple Juice every day. Does that count as eating an apple a day?
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@thesixtyone is KILLIN it today with the homepage songs. #ftw
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RT @BtoBSocialMedia: Top 5 Ways to Market Your Business With LinkedIn http://bit.ly/bT4pQw
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@lisah yeah, i made a rookie work mistake once. i quickly learned the difference between the men's and women's restrooms.
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A Vendor’s Guide to Managing a Syndication Program: http://bit.ly/c9PXrn #cloudmarketing19 hours ago from HootSuite
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RT @jenasmith1116: I want this dog! #NCSU http://digs.by/a65v7o <-- ive always thought dogs that look like wolves were cool. that and foxes!
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@mtmcfarl arial is pretty hawt right now. methinks, you sir, may be on to something
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looking for a font called "Italian Old Style"....anyone? anyone?
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just had a great review session with @jonwortmann for COMDEX.
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about to have a meeting about speaking on a @comdexvirtual panel. fun fun!
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Facebook users spend 1/3 of their "internet time" on Facebook http://bit.ly/a2LMGU
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I think there must have been a worm genocide, judging from the sidewalk this morning.
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i have decided that the great holiday of Labor Day means i deserve $30 worth of Lobster Tail
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A Vendor’s Guide to Managing a Syndication Program http://ht.ly/18R1Hj5 days ago from HootSuite
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1/2 day today at the ol @SharedVue office. we'll see when i actually leave :)
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RT @mint: Packing a lunch is a great way to save money- spice up your lunch with these great ideas: http://bit.ly/cc1CFe
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RT @CobraCommander: BACK 2 SCHOOL TIPS: Pencil = shiv. Padlock tied to shoelace = effective. Anthrax & chalk dust look the same
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Didn't realized Google Docs has Optical character recognition (OCR). Just uploaded a PDF & converted it to text. Images work, too! #ftw6 days ago from HootSuite
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@TiffanyMcGuffee haha...it isnt so much age as it is history...unless you doubled your age since the last time we hung out.
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